What is a product launch? Quite simply, it is a systematic roll out of a product. This can either be a new product or re-introducing an existing product. This will create buzz and excitement in a market place that'll bring you new customers, you can send this product launch out to current customers, competitors will take notice and you might even get some affiliate marketers to sell your products for you as well.
As far as from a marketplace stand point, this builds a lot of good will with your prospective customers. In the process of the product launch, you'll give away a lot of valuable information for free, potentially giving them results in advance. Which is information that they can use and put into action right away that will help them get closer to their end goals of business. This will build up trust and good will with your prospective customers. The ultimate result of a good product launch process is that, your prospects will be eagerly waiting the launch and the release of your new product.
Will this work in your business? The short answer is YES! It works for products, it works for services and it's a rock solid process for giving your market what they want and what they need. Ultimately, it creates prospects who want to buy your product.
The first step is the Pre- Pre Launch. This starts with a new product or a new service. The first question you need to ask is, what does your market want? Or what does your market need? Chances are you already have all the information in marketing research all around you. You need to just look at what your current customers are currently asking you for or if you're a consumer in that market, what do wish was available and ultimately what would make a positive impact on the market that you've selected. That's pretty much the product research that we do that ensures that your product launch will be successful.
The next step would be the Pre Launch. This is where you're going to produce 3 valuable pieces of content that will be given away to your market. This can either be videos, PDFs, articles, audio presentation, a complimentary product, a cheat sheet, a seminar recording or a webinar with valuable information.
The key to this section is to distribute this content in the proper sequence and you want to space this launch out over a period of about 7 to 10 days. This will help you build an excitement to help your anticipation with your market. If you go any longer that 10 days, you'll risk losing the momentum that you've built up with each success of piece of content that you're giving out.
Something to remember is that each of your content needs to build upon the previous piece of content. Here's what a lot of people fail miserably, to be completely honest with you, they forget that in the third piece of content, this is the one right before your self presentation that needs to tease the upcoming products just a little bit. Just mention it! Mention that something new is coming available and that's a very important step. But unfortunately, a lot of people missed that and when they go and launch the product. They'll fail and they don't know why. We'll that's usually the reason.
When you're trying to consider which type of content to give away, a good rule of thumb is to give away a what to do and you charge for the how to do it. That's basically the rule thumb, give away the "what" to do and charge for the specifics on "how" to do it.
Finally, we've come to the actual Launch of the Product. This is a sales video or sales letter that announces the availability of a product or in internet marketing that the cart is open. That's the term that is used in internet marketing. You really want to keep the cart open for about 4 to 7 days depending on sales. Any longer than 7 days and you can appear desperate for sales, so that's not what you're looking for. But there needs to be a deadline for when the cart closes and as the old adage says, "An offer without a deadline isn't an offer".
The majority of the sales will be on the first and last days because this is where the urgency of the buyers as the highest. As you're closing in on the end of that open cart phase, you want to contact prospects 24 hours before the cart closes. This is to warn them of the limited availability. This will lead to that little bit of urgency and again it'll give you a little bump in sales on the last day.
Now if your product launch didn't go exactly as you planned, you can always re-open the cart or re-launch the product if necessary. Just make sure that you give a good reason. That could be you came across more supply, there was an increase demand, popular customer feedback, and it can be really anything. You just need to make sure that you're giving the reason so that way you won't take off an early customer you've told it's only available for a short period of time. Again, the re-open or the re-launch must have a deadline as well and hope this will help you with your next product launch.
Matt Seppanen, owner of Orange Internet Marketing is dedicated to help online marketers with their SEO needs as well as creating a good product launch for the success of your online business.
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Source: http://successfulproductlaunch.blogspot.com/2012/12/product-launch-101-knowing-importance.html
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