The term Internet marketing covers a wide variety of tactics for getting your business recognized. The list includes social media marketing, referral marketing, email marketing, affiliate marketing, content marketing, video marketing, search engine optimization, and display advertising. All of these different types of marketing are used in the world today by businesses both big and small that are looking to get ahead. This article takes a look at a few of these quickly growing marketing techniques and their effectiveness.
Video Marketing
Video marketing has become quite popular in recent years. Especially after the YouTube boom, the online video marketing club went from about 5 to 5 million. Many companies looking to market their products will post infomercial-like videos on YouTube and other places on the internet to get people interested in their products. This has turned into a huge market today. Everyone knows someone whose favorite thing to do is hop from video to video on YouTube watching all the crazy things that people upload. This type of marketing is specifically suited for them.
Email Marketing
Some of the most annoying types of marketing is through email. When you put your email address in on some websites, the manager of that website may take that email address and sell it to other companies who are looking to send advertisements straight to your inbox. If a company is able to inundate millions of people with their ads, the chances of someone clicking on one and going to their website are much higher. The nice thing about this type of marketing for the company is that it is basically free. After obtaining the email address you are able to send as many ads as you want at no cost to you.
Content Marketing
Content marketing is a type internet marketing that involves providing knowledge to be able to market to that audience. For instance, a plumbing company could post an add on their website about how to unclog a toilet, and on the sides they have banners or ads for their company, hoping in part that the do-it-yourselfer trying to learn how to unclog his toilet will eventually give up and call them. If nothing else, however, providing knowledge for people who are looking for it directs them to your website. Then if they need some help with something later, the name of your company will already be in their mind. Furthermore, they will think of your company as one that they trust, based on the helpful information they received earlier.
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Source: http://www.grovereport.org/index.php/popular-internet-marketing-tactics-of-the-21st-century/
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